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Discussing client goals, identifying automation opportunities, and outlining a strategy for integrating AI with marketing automation tools.
Researching and selecting appropriate AI-powered marketing automation tools, setting up accounts, and configuring settings.
Integrating AI systems with existing data sources and marketing platforms to ensure seamless data flow for automation.
Planning and setting up automated email campaigns, social media posting schedules, and other marketing automation workflows.
Creating and optimizing content for automated campaigns, including writing emails, designing graphics, and crafting social media posts.
Developing automation rules and workflows to trigger actions based on user behavior, engagement metrics, and other criteria.
Testing automated campaigns, analyzing performance metrics, and optimizing workflows for better results.
Providing training sessions for client teams on using AI-powered marketing automation tools effectively, as well as ongoing support.
Analyzing automation performance data, generating reports, and providing insights to clients for informed decision-making.