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Discussing client goals, target audience, and ad campaign objectives to develop an effective ad targeting and optimization strategy.
Conducting research to identify target audience segments and create detailed customer profiles for better ad targeting.
Selecting appropriate ad platforms (e.g., Google Ads, Facebook Ads), setting up ad accounts, and configuring targeting options.
Researching relevant keywords for ad campaigns, optimizing ad copy and targeting based on keyword performance.
Designing and creating ad creatives (images, videos, copywriting) optimized for target audience engagement and conversion.
Setting up and managing ad campaigns, monitoring performance metrics, and making adjustments to optimize ad spend and ROI.
Conducting A/B tests to compare different ad variations, analyzing results, and optimizing campaigns for better performance.
Setting up conversion tracking mechanisms, analyzing conversion data, and deriving insights to improve ad targeting and optimization.
Managing ad bids and budgets effectively, adjusting bids based on performance data and market trends to maximize ROI.